7 Tips For An Under-Resourced #SocialMedia Team

As social media becomes a necessity for brands and grows, the teams don’t always grow with the demands. Pretty much every professional I know in the social media industry could use more staff but are doing what they can with the teams they’ve been given. After all, we’ve all been where we have had NOContinue reading “7 Tips For An Under-Resourced #SocialMedia Team”

Your #COVID19 #CrisisComm Cheatsheet

Hey! Welcome to the craziest crisis that seems to touch any and every business in the world right now. Suddenly, email inboxes are being flooded with what company you’ve ever engaged with is doing to make sure their employees and products are safe. Enter critiques, enter human errors, enter a major need for crisis communications.Continue reading “Your #COVID19 #CrisisComm Cheatsheet”

How To Manage Small, Medium and Large Social Media Budgets

In a world where marketing is the first department to be cut, social media budgets can be few and far between. Having worked everywhere from a $25K budget to a $9M dollar budget, I know how tough it can be to decide where to allocate funds. Should you put more spend behind paid ads? OrContinue reading “How To Manage Small, Medium and Large Social Media Budgets”

What Does It Take To Be A #SocialMedia Pro?

I have amazing friends. I just have to say this because I’ve recently been going through chemo and I cannot believe how my friends have stepped up. I am a very proud individual and rarely ask for help, but I’ve come to a point where I have to with what has been going on. AtContinue reading “What Does It Take To Be A #SocialMedia Pro?”

How To ‘Spring Clean’ Your Social Media Strategy

I don’t know about you, but today is one of the first days it even remotely feels like spring in Wisconsin! I did not know when I moved here that I was signing up for an endless winter. Thank God for fireplaces and hot cocoa.  This drastic, very welcomed change in weather reminded me thatContinue reading “How To ‘Spring Clean’ Your Social Media Strategy”

Why We Need To Head Back To The Roots Of #SocialMedia

I’ve been dedicating a lot of my time recently to my pet project, Almost Everything I Wish I’d Said The Last Time I Saw You. I started the project because I hated how many people were reading my main blog (awesome complaint, right??) as it was becoming difficult to write without thinking about what everyContinue reading “Why We Need To Head Back To The Roots Of #SocialMedia”